说服力是证明一切的有力证据演讲

时间:2022-11-27 07:43:01 作者:yuan22 演讲稿 收藏本文 下载本文

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篇1:说服力是证明一切的有力证据演讲

大家有没有听说过一款运动品牌叫耐克?听说过,对不对?我们如果买一双耐克运动鞋便宜一点的要500、800块,贵一点的要1000、块,对不对?那刘翔也穿而耐克运动鞋,他要不要花钱?不仅不用花钱,而且耐克公司还要给几百万,是不是?为什么我们穿耐克鞋要花钱,而刘翔不仅不花钱,别人还给他几百万给他呢?

很简单,因为刘翔有名气、有说服力、有影响力、亲和力、带动力与震撼力嘛!能给耐克公司带来更多的增值与市场效应,对不对?而我们默默无闻、名不见经传、不能给公司增值,当然要付费喽!

各位:我们虽不是刘翔,但如果我们也具备他那种超强的名气、影响力、说服力、亲和力、带动力、震撼力,我们买鞋要不要花钱?不用!就算要花,因为我们影响力强、名气大、赚的多,那也是小菜一碟,对不对?

所以各位要不要想尽办法,动尽脑筋,用尽心思让自己获取超强的说服力、影响力、亲和力、带动力与震撼力,让自己变得更碾成功、更富裕?要不要?

大家有没有听说过一款化妆品叫sk11?听说过,对不对?我们买几支sk11的产品少则几千块,多则上万块,对不对?而刘刘嘉玲也用sk11的产品,她要不要花钱?不仅不用花钱,而且sk11公司还要给几百万的费用给她,是不是?为什么我们买几支产品要花几千、上万块,而刘嘉玲不仅不花钱,还可以得到一大笔钱呢?

很简单,因为刘嘉玲名气、有说服力、有影响力、亲和力、带动力与震撼力嘛!能给sk11公司带来更多的增值与市场效应,对不对?而我们默默无闻、名不见经传、不能给公司增值,当然要付费喽!

各位:如果我们也具备刘嘉玲的名气、超强的影响力、说服力、亲和力、带动力、震撼力,我们用sk11的产品还要不要花钱?不用!就算要花,因为我们影响力强、名气大、赚的多,那也是小菜一碟,对不对?

各位,如果两个人同时到一条街道上推销保险,一个是保险公司的专业保险代理人,懂得销售流程、懂得如何设计保单,而另外一个是对保险专业知识一知半解甚至是一无所知的电影明星刘德华,请问两个小时下来,谁销售的更好?刘德华,对不对?为什么刘德华对保险知识一知半解却比专精的代理人卖得更好?

因为刘德华有名气、有说服力、有影响力、亲和力、带动力与震撼力嘛!平时花几千块见一面都不容易,演唱会一张票几百上千块也只能老远看看,今天花几千块不仅可以零距离接触、交流,还可获得同等价值几千元的保单,当然愿意啦,对不对?

所以各位,如果我们也具备刘德华的名气、超强的影响力、说服力、亲和力、带动力、震撼力,我们销售汽车、保险、化妆品、保健品…容不容易,不仅容易,而且人们踊跃购买,忙都忙不过来,对不对?

所以各位要不要想尽办法、动尽脑筋、用尽心思让自己获取超强的说服力、影响力、亲和力、带动力与震撼力,让自己变得更碾成功、更富裕?要不要?

上世纪七、八十年代,可乐市场是可口可乐一家独大,百事可乐还是一个小弟弟,名不见经传,但百事可乐公司的领导们下决心要追赶可口可乐的市场份额,他们想尽办法、动尽脑汁、用尽心思。有一天他们发现一个年轻人在电视上一出现,开始跳舞、唱歌,全世界电视机前的人就兴奋不已、激动万分,他的碟片一发就被抢购一空。

于是他们下决心请这位天王级歌星—迈克尔&8226;杰克逊为百事可乐拍了一则广告:只见迈克尔&8226;杰克逊一身亮丽的装扮开始在舞台上跳啊、唱啊,全世界的观众这时已是兴奋不已、激动万分,这时只见迈克尔&8226;杰克逊突然停下来,喘着大气哈哈……,然后从后裤兜里拿出一罐可乐,‘啪’打开,然后咚、咚、咚一饮而尽、把罐子一扔,哇!!只见迈克尔&8226;杰克逊比先前跳的更疯、唱的更狂!!全世界的歌迷更加群情激昂、疯狂不已!广告结束时屏幕上打出两句话:百事可乐、永恒动力!哇!!全世界的歌迷全部冲出去,把百事可乐抢购一空,百事可乐的业绩直线飙升!

各位,为什么可乐还是那个可乐,先前名不见经传,现在却疯狂抢购,因为他借助了一个超级有说服力、亲和力、有影响力、带动力与震撼力的名人迈克尔&8226;杰克逊的力量,人们一见到百事可乐就想到迈克尔&8226;杰克逊,就会情绪巅峰,同时把这种感觉寄托在百事可乐上,就会有强烈的购买欲望,对不对?迈克尔&8226;杰克逊因此获得总价10亿美金的广告代言费!

更加不可思议的是,迈克尔&8226;杰克逊的广告喝的那一罐并不是百事可乐,而是用百事可乐的壳装的`苏打水,因为迈克尔&8226;杰克逊从不喝可乐!所以百事可乐从小弟弟到蓝色巨人是百事可乐变了还是迈克尔&8226;杰克逊的影响力大?

所以所以各位要不要想尽办法,动尽脑筋,用尽心思让自己获取超强的说服力、影响力、亲和力、带动力与震撼力,让自己变得更成功、更快乐、更富裕?

如果你想拥有一台电视机欣赏光彩的电视节目,你是去找成百个上千个电子零件,然后再花两、三个月研究如何制造电视机的电子学原理,再用这原理把那些成百上千的零件组装起来,检查、调试、做出一台电视机来,还是直接花钱到商场买一台电视回来?直接购买一台回来嘛!为什么?你是要电视欣赏到精彩的节目,而不是浪费时间成为一个电视机制造专家,更何况你去研究还不一定搞的出来。对不对?

如果你身体不舒服,感冒或者胃痛,想有些中药调理一下身体,你是现花十天半个月研究一下李时珍的《本草纲目》,找出一个方子来,然后按这个方子到山旧去挖草药回来洗净、晾干,煮成汤药吃下去,还是直接到药店找医生开方子买现成的药回来服用?当然是到药房买药,为什么?因为我们是要身体好起来,而不是成为一个医学专家,更何况自己还未必能搞的对,是不是?

今天你要结婚,家里要添置沙发、床、衣柜等家具,你是到山上去砍树回来,在水里浸泡、晒干、锯成块,再去找木匠师傅学两个月木匠手艺,学成后再把先前的木材打成沙发、床、衣柜,还是直接花钱到家具店里购买现成的家具,当然是购买现成的家具!为什么?因为你要的是添置家具,生活方便,而不是成为一个木匠,更何况你还未必学的精通,对不对?

今天耐克公司要找体育明星为耐克品牌做广告,产生更大的市场影响,他是找一群娃娃来,花十年、二十年把他们培养成世界冠军,再让他来为耐克公司做广告,还是直接花大钱请已经取得世界冠军的人来为他做广告,当然是已经成名的世界冠军嘛!刘翔费德勒、小罗…,对不对?因为他要的是增加品牌影响力,提升市场销售份额,而不是要成为一个运动员的培训机构,更何况花了很多时间还未必能培养出来,对不对?

今天我们要致富、赚钱、成功,获得说服力、影响力、亲和力、带动力、震撼力,你是要花十年、二十年去经历无数风雨,饱尝千辛万苦,遭遇坎坷、挫折、摸索、总结一套方法,再花几年时间用这些方法让自己致富、赚钱、成功还是直接花钱去购买能提升说服力、影响力、亲和力、带动力、震撼力的方法,让自己快速致富、赚钱、成功?

当然是购买现成的方法、技巧,对不对?为什么?因为你要的是致富、赚钱、成功,而不是要成为一个致富、赚钱、成功的理论研究者,更何况经历那么多还未必总结出有效的方法,对不对?

各位你们是要用十年、二十年的时间去摸索一套还未必能成功的方法,还是直接购买已经有效的方法?

篇2:梅琳达.盖茨在杜克大学的毕业典礼演讲:人际关系是一切

President Brodhead, Trustees, members of the Duke University Community, thank you for inviting me to come back to my alma mater for this important occasion. I am grateful for the honorary degree, and moved by the opportunity to address the graduating seniors.

To the Class of 2013: Let me start by saying congratulations ...

... and by reminding you to thank your mothers and wish them a happy Mothers' Day ...

... and by admitting that I'm still bitter about the Louisville game.

I was a student here in 1986 when Coach K took the team to the finals for the first time. We lost to Louisville then, too, so you and I share that particular agony.

However, you had the good fortune to be here on campus when Duke won its fourth national championship.

I never got to see us cut down the nets, but I did see us beat UNC, in Chapel Hill, when Michael Jordan was the star of the team.

The fact that Michael Jordan recently turned 50 years old tells you how long it's been since I was a student.

No matter how much time passes, though, I always feel connected to Duke. I love visiting my favorite landmarks, especially the Duke Gardens, where I used to go when I was stressed out before exams and needed to clear my head. I went yesterday, because I wanted to make sure I was centered before giving this speech.

There's also my feeling of deep connection to the community my classmates created during our four years, and to the lifelong friends I made here -- in short, to the people. I doubt there is a word that captures the combination of experiences and places and people that we summarize under the label “Duke.” The best one I can think of is “connected.” And this is a word I'd like to talk about for a few minutes on your Commencement Day.

In August, 1982, I left my home in Dallas, Texas, to come here to Durham. To mark this rite of passage, my parents gave me a terrific present: the cutting-edge Olympus B12 portable typewriter, with a carrying case included. One of its best features was how light it was: Amazingly, the whole bundle weighed just 12 pounds!

It was during my time at Duke that the personal computer displaced the typewriter as the technology of choice on campus. Those of us in the computer science department actually resented the change. There were so few computers available, and all of a sudden the humanities majors were hogging our machines to write their papers.

We had to do our programming in the middle of the night, usually in the creepy basement of the old biological science building. We'd set up contests -- who programmed the fastest or made the fewest mistakes -- kind of like a prehistoric hack-a-thon. The punishment for the losers was a trip to the biology lab at the end of the hall, where they had to touch the scariest mutant frog specimens.

CONNECTION, AN INTRODUCTION

The personal computer -- and later, after I'd graduated and taken a job at Microsoft, the Internet -- started a communications revolution. My kids are a few years younger than you, but raising them has proved to me that the way you communicate is the single biggest difference between you now and me a generation ago.

One popular way of describing this aspect of your lives is to say that you're “connected.” Some pundits have even started to refer to you as Generation C. One recent report overdid the c-thing by saying you are “connected, communicating, content-centric, community-oriented, always clicking.” It went on to say that, for these reasons alone, you will “transform the world as we know it.”

Of course, all the hype about how connected you are has contributed to a counter-narrative -- that, in fact, your generation is increasingly disconnected from the things that matter. The arguments go something like this: Instead of spending time with friends, you spend it alone, collecting friend requests. Rather than savoring your food, you take pictures of it and post them on Facebook.

I want to encourage you to reject the cynics who say technology is flattening your experience of the world. Please don't let anyone make you believe you are somehow shallow because you like to update your status on a regular basis.

The people who say technology has disconnected you from others are wrong. So are the people who say technology automatically connects you to others. Technology is just a tool. It's a powerful tool, but it's just a tool. Deep human connection is very different. It's not a tool. It's not a means to an end. It is the end -- the purpose and the result of a meaningful life -- and it will inspire the most amazing acts of love, generosity, and humanity.

In his famous speech “Remaining Awake Through a Great Revolution,” Martin Luther King Jr. said, “Through our scientific and technological genius, we have made of this world a neighborhood and yet we have not had the ethical commitment to make of it a brotherhood.”

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