商务英语中级阅读材料

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篇1:商务英语中级阅读材料

商务英语中级阅读材料(1)

美国2月份成屋销售量7个月来首次出现增长,但销售价格却创下至少40年来的最大跌幅,

Sales of previously owned homes in the US rose for the first time in seven months in February, while sale prices fell by their most in at least 40 years.

全美房地产经纪人协会(National Association of Realtors)的数据显示,经季节因素调整后,美国上月成屋销售量增加2.9%,折合成年率为503万套,但较上年同期减少了23.8%。

Figures from the National Association of Realtors showed that existing home sales rose by 2.9 per cent to a seasonally adjusted annual rate of 5.03m units last month, still 23.8 per cent lower than a year ago.

此前,美国1月份成屋销售量折合成年率为489万套,创下自有记录以来的最低水平。市场曾预计2月份的销售量将再次小幅下滑,至485万套。

The rise comes after sales fell in January to a level of 4.89m – the lowest since records began in . Sales had been expected to fall modestly again this month to a level of 4.85m.

经济学家们表示,成屋销售量的增加,对住宅和金融市场是一个积极信号,但并非住宅市场即将好转的.明证,

Economists said that the rise was a positive indication for housing and the financial markets but that it was not clear evidence that residential real estate was about to improve.

雷曼兄弟(Lehman Brothers)经济学家扎克·潘德尔(Zach Pandl)表示:“销售量的上升是重要的第一步,但我不会就此认为住宅市场的问题都已得到解决。”

“The rise in sales is an important first step,” said Zach Pandl, an economist at Lehman Brothers. “But I wouldn’t call it the end of the problems in housing.”

美国2月份成屋销售价格下滑8.2%,价格中值为19.59万美元,创下全美房地产经纪人协会自1968年开始记录房价以来的最大单月跌幅。

House prices fell 8.2 per cent – the biggest one-month drop since the NAR began keeping records in 1968 – to a median price of $195,900

篇2:商务英语中级阅读材料

商务英语中级阅读材料(3)

美国理工专业回暖

攻读科学与工程专业研究生的美国学生数量达到历史新高,让哀叹美国人对科学不感兴趣的决策者和企业总裁们看到了一线希望,

The number of US students going to graduate school for science and engineering hit an all-time high in , offering a glimmer of hope to policymakers and business chiefs who have lamented that Americans are not interested in science.

美国国家科学基金会(National Science Foundation)的最新调查显示,入读科学与工程研究生课程的美国公民和永久性居民人数增长了2%,达到创纪录的33.955万人。

A new survey conducted by the National Science Foundation shows that enrolment of US citizens and permanent residents in science and engineering graduate programmes increased 2 per cent, to a record 339,550.

调查还显示,继前3年下降之后,今年外国学生的.入学率首次增长4%。不过,就读这些学科的外国学生总数下降3%,为连续第二年下降。

The survey also showed a 4 per cent rise in first-time enrolments by foreign students, following three years of decline. However, total enrolment of foreign students in those subjects dropped 3 per cent - the second year in a row with a decline.

美国科学促进会(American Association for the Advancement of Science)研发预算及政策项目主管Kei Koizumi表示,此次调查的结果 “喜忧参半”,

Kei Koizumi, the director of the R &D budget and policy programme at the American Association for the Advancement of Science, called the survey's findings “mixed”.

“多数决策者表示,好消息是,攻读科学与工程专业的美国人似乎越来越多,”他表示。“但外国学生数量下降,不管是因为实际存在或人们感觉中的签证问题,还是因为学生发现在其它国家读书更具吸引力,这都(令人沮丧)。”

“The good news, according to most policymakers, is that it appears Americans are going into science and engineering in greater numbers,” he said. “But the drop in foreign students - whether it's because of real or perceived visa problems, or because students find it more attractive to study in other nations - is not as [encouraging].”

9·11恐怖袭击后,美国国务院对外国学生实施限制,此后,来自国际学生的申请数量有所下降。

Applications from international students fell after the State Department imposed restrictions on foreign students in the wake of the September 11 terrorist attacks.

篇3:商务英语中级阅读材料

商务英语中级阅读材料(2)

女巫的超前思维

亲爱的经济学家:

Dear Economist,

有一个关于古罗马末代君王塔尔坎(Tarquin)的传说,一位老女巫走到塔尔坎面前,提出以高昂的价格卖给他9本预言书。塔尔坎对这一提议不以为然。女巫烧毁了其中的3本书,然后提出以原价卖给他剩下的6本。塔尔坎再次拒绝了。

There is a legend about the last king of the Romans, Tarquin. An old witch came to Tarquin, and offered to sell him nine books of prophecy at an exorbitant price. Tarquin laughed at the offer. The witch burned three of the books, and then offered to sell him the remaining six for the original price. Tarquin refused again.

女巫又烧毁了3本,然后同样以最初9本的价格向塔尔坎出售剩下的'3本,

这一次,塔尔坎担心自己可能会错失一些宝贵的东西,于是以女巫索要的价格买下了剩余3本书。这反映了什么样的需求曲线呢?

The witch burned three more books and offered to sell Tarquin the three books that were left for the original price that she had demanded for nine. This time Tarquin was scared that he might be losing something precious, and bought the remaining three books for the price that the witch asked. What sort of demand curve is that?

克里斯·麦克马洪(Chris McMahon)通过电子邮件发送

Chris McMahon, by e-mail

亲爱的麦克马洪:

Dear Mr McMahon,

篇4:中级商务英语

中级商务英语

Unit 1

Project Reporting

Tense Review

Focus: Two colleagues discussing the progress of a marketing campaign

1. Listening

1.1 Information transfer

Listen to the dialogue in which two colleagues discuss the progress of a marketing campaign. As you listen, complete the key for the project planner below.

请见附图1-1

1.2 Communication

In the listening extract, the speakers had a clearly defined relationship-boss/subordinate. What made this so clear?

2. Presentation

In the dialogue, the speakers used a range of tenses to talk about different events:

l The Past Simple

l The Present Perfect

l The Present Simple

l The Present Continuous

l Future forms with ‘will’ and ‘going to’.

We can position the tense usage on a time continuum:

请见附图1-2

Look in detail at how these tenses are used:

2.1 The Past Simple

This tense can be used to describe a state, or an event or a series of events which took place clearly in the past.

For example:

We ran the market test for 2 months, until the middle of November.

What were the results like?... sales reached their target.

2.2 The Present Perfect

This tense is used when we refer to an event or time period which is unfinished. It is not used when a past time (e.g. last week/last year/when we started/at the beginning) is stated.

For example:

So what has gone wrong? (e.g. since then/in the meantime/recently)

Basically we ’ve had problems... scaling up for the national launch has been much more difficult... e.g. until now)

2.3 The Present Simple

This tense is commonly used when we refer to states, events or activities which are characteristic of the present but which do not take place in any defined time period. Here, it is often used with verbs of perception (e.g. to think, to feel, to look, etc.).

(Note that verbs of perception are rarely expressed using the Present Continuous.)

For example:

It seems that they’ve run into difficulties...

2.4 The Present Continuous

This tense is used when we refer to an event which is current or temporary.

For example:

At the moment, we’re working on some new promotion literature,...

We’ve having to update it.

2.5 Future forms

There are several verb forms which are used when we refer to future events.

For example:

We’re going to hold both national and local press...

... promotion literature, which will be used in...

[color=red]Listening Task

A: OK, let’s go back to the original plan and see where we have got to. The preliminary market test was due to start last September, is that right?

B: Yes, that’s right. We set up a small-scale trial in the North. We ran the market test for 2 months, until the middle of November.

A: And what were the results like?

B: Very encouraging. Sales reached their target and generally consumer reaction was good.

A: So what was the next step?

B: Well, as you know, the plan was to move to a national launch fairly quickly. We had planned January this year for a major TV advertising campaign.

A: So what’s gone wrong?

B: Basically, we’ve had problems in production. It seems that scaling up production for a national launch has been much more difficult than expected.

A: That’s ridiculous. We had no problems with production during the test market phase.

B: I know, but that was on a much smaller scale. It seems that they’ve run into difficulties with the tooling for the machines-you’ll have to talk to Brian about that.

A: I don’t want to talk to Brian. I want you to tell me where we stand.

B: Of course. We now have a launch date for early next month-May 5th. The TV advertising will start the weekend before on 2nd May. At the moment, we’re working on some new promotion literature, which will be used in the shops.

A: I thought you finished that ages ago.

B: Yes, that’s true. But because of the delay on the launch date, we’re having to update it.

A: I see.

B: So, besides the launch advertising and promotion campaign, we are going to hold both national and local press conferences so that we maximise the media coverage during the launch phase.

A: When are they due to take place?

B: Next week actually, on 15th and 16th April.

A: Right, I must go now, but keep me up-to-date with developments.

B: I certainly will.[/color]

3. Controlled practice

Complete the following dialogue by putting the verbs in brackets in the right tense.

A: When _____________ the project ____________ (start)?

B: It ___________ (begin) at the end of last year.

A: What _______ the results _______ (be) like so far?

B: Rather disappointing. We _________ (hope) to reach our targets before now.

A: How ___________ you ________ (account) for these results?

B: It ________ (be) difficult to say. The retailers ___________ (think) the product is over-priced.

A: Really?

B: Yes. As you ______ (know), this product ______ (target) at the 30-40 age group. I ______ not ______ (think) it _______ (reach) them.

A: So what ___________ you _________ (do) about it?

B: We ______ just _________ (commission) some new research into our target consumer group.

A: Surely we _________ not _________ (need) more research!

B: I’m afraid so. We _______ simply not _____ (reach) our target and we _______ (need) to know how to get to them.

A: Of course, but we _____ (carry out) pretty exhaustive research before the project ____ (begin).

B: True, but we obviously _____ (reach) the wrong conclusions, so it _______ (mean) we ________ (have to) go back to square one.

4. Word study

Match the words on the left with their closest equivalents (synonyms) on the right.

1. preliminary

2. to run (a test)

3. to reach (a target)

4. to scale up (production)

5. to work on (something)

6. a phase

7. on a small scale

8. (keep me up to date

9. to hold (a press conference)

10. (tell me) where we stand

a. to prepare…

b. in limited quantities

c. to have…

d. …informed

e. a stage

f. initial

g. to increase…

h. to carry out

i. to achieve

j. … what the position is

[color=blue]Key to 3[/color]

A: When did the project start?(When was the project started?)

B: It began at the end of last year.

A: What have the results been like so far? (What are the results like so far?)

B: Rather disappointing. We (had) hoped to reach our targets before now.

A: How do you account for these results?

B: It is difficult to say. The retailers think the product is over-priced.

A: Really?

B: Yes. As you know, this product targeted at the 30-40 age group. I do not think it reaching/has reached them.

A: So what are you do about it?

B: We have justcommissioned some new research into our target consumer group.

A: Surely we do not need more research!

B: I’m afraid so. We are simply not reaching our target and we need to know how to get to them.

A: Of course, but we carried out pretty exhaustive research before the project began.

B: True, but we obviously reachedthe wrong conclusions, so it means we ________ (have to) go back to square one.

Key to 4

1. f

2. h

3. i

4. g

5. a

6. e

7. b

8. d

9. c

10. j

篇5:BEC商务英语中级阅读的材料

As more people work longer hours in the office, they have less time to hit the gym for some desperately needed exercise. Whole days spent facing a computer and looming deadlines can leave you with backaches, neckaches, headaches, and just about any other kind of ache imaginable. Stress accumulates quietly, boiling over at the worst moment when you didn't even realize it was there. Below are some ways to help prevent this from happening by stretching and relaxing your body during the lunch hour. You don't even have to get out of your chair.

随着越来越多的人工作时间延长,他们去健身房进行必须的锻炼的时间也越来越少。整日整日的对着电脑和高强度的工作可能会导致背痛,头痛,和各种各样可能的不适。压力悄悄累积到一定程度,可能在你甚至还未曾意识到的糟糕时刻就会爆发出来。下面是一些通过伸展和放松身体来避免上述情况发生的办法。你在午间休息期间甚至不用离开座位就可以进行:

1. Hang your head, holding the sides of your chair with your hands, and try to lift the chair up.

头部下垂,双手握住椅子两侧,试着把椅子往上举。

2. At the same time, slightly hunch your torso, using the muscles of your lower belly to support you.

与此同时,身体稍微前倾,下腹肌肉用力支撑上述动作。

3. Keep the pose for three-five seconds, breathing slowly throughout. Repeat for five times.

慢慢呼吸,保持3-5秒,重复做五组。

4. Sit in your chair with your back tight against the chair back.

后背紧贴椅背。

5. Put one foot on the chair and clasp your knee with two hands. Breathe in.

一只脚在椅子上,双手抱住膝盖,吸气。

6. Breathe out and make your knee touch your chest. Hold this position for five seconds.

呼气,同时使膝盖轻触脸颊,保持五秒。

7. Change to the other foot. Perform the stretch for each leg five times.

双腿交替,各做五组。

篇6:商务英语中级阅读练习题及答案

图中蓝色的线为答案潜伏的地方。7个题干基本是将原文中的句子用另外的词语和句型表述出来,所以题干中的关键词都能在正文里 找到与之匹配的,比如第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads,第七题的interest对应于C段的appeal。

第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”,也就是要让潜力股们对公司忠诚,即C段说的creating “attraction centres”和loyalty。

第二题说“组织必须把目光投向正在培养中的潜力股以外的地方”,即D段最后两句话所说的寻找新一代的潜力股。

第三题和B段的最后一句话完全是一个意思:怕培养潜力股的投入收不回成本。

第四题说开发潜力股,经理们需要在公司内部得到专家支持。答案是D段的第一句话:公司的人力资源专家需要采取行动。HR specialists就是expert。

第五题说公司现在没有在指导策略的支持下辨别潜力股。也就是说公司是依靠自己来发掘人才的。答案是A段的第一句:现行的研究满足不了需要,所以公司只能形成自己的一套体系。

第六题,经理们太忙了,无暇顾及潜力股的发展。答案是B段的:Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy workloads.。不幸落在了高工作负荷的人的肩上。高工作负荷,也就是too busy。

第七题,看重作为雇主名声的公司可以吸引潜力股。答案是C段的这么一句:if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers。如果公司是以开发员工而著称的话,将会对潜力股产生更大的吸引。以开发员工而著称(known as ones that develop their people),名声很好,也就是看重自己作为雇主的名声。

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